tsan.ai has won the contract for the Digital Noah upgrade of Hebei Noah's integrated marketing and service platform. The project will upgrade and integrate the existing Digital Noah system of Hebei Noah Human Resources Development Co., Ltd. ("Hebei Noah"), creating a fully integrated business system that gives the company more complete, flexible and convenient digital operations, making its marketing and services more efficient and reliable and supporting its growth.
The state has made human resources part of the modern economic system, which means it will keep building a market-based, law-based and international business environment for the industry and speed up the development of an HR services industry that keeps growing in scale and capability. Digital transformation that efficiently strengthens companies' production and service capabilities will therefore be a key strategic step for HR companies. The project is tsan.ai's first venture into building business systems for the HR services industry on its low-code development platform, using the platform's fast response and flexible definition to digitize Hebei Noah's integrated marketing and service platform.
Background
- Supported by national policy, the HR industry has grown steadily, bringing opportunities for development.
- Competition is getting fiercer, and leading providers are all building digital platforms; the market will become more concentrated, so running marketing efficiently is vital to a company's survival.
- In the company's market activities, marketing and customer data were kept separately, so leads could not be followed through to conversion. And with the pandemic in China, it was hard to serve customers in person.
Against this background, Hebei Noah made a clear decision: it needed to bring together internal and external resources, transform its services and marketing model, and advance its digital transformation to improve service quality and efficiency and strengthen its core competitiveness.
The project
Hebei Noah Human Resources Development Co., Ltd. provides businesses with comprehensive HR solutions, including recruitment, training and performance management, helping them deploy people better and improve performance. The project integrates the basic functions of workflows such as social insurance, finance and tax, service quality, risk warning, customer management, employee management, contracts and invoicing, and connects them with the service-facing front-end systems, upgrading Hebei Noah's existing platform across the board. It helps sales, management, experts, finance, logistics and other staff solve the inefficiencies and difficulties of their current way of working, bringing down high operating costs, improving low customer satisfaction and raising the efficiency and quality of the whole business process.
Project goals
1. Integration
Bring together the front, middle and back end of the business to manage the full customer lifecycle in one integrated marketing and service platform. By merging channels and business and making the platform intelligent, fully integrate business processes, give customers efficient, all-round one-stop service, and build an indispensable foundation for the company's digital transformation.
- Front end: bring together customer acquisition channels, including online advertising platforms and offline market activities, and connect them with Noah's private customer pool.
- Middle: deeply integrate customer management with marketing operations, providing detailed operations for different business scenarios and raising the value of services.
- Back end: use big data and intelligent technology to strengthen customer service and operations management and drive new service models.
2. Intelligence
Make full use of low-code's highly flexible customization and elastic extension, combined with AI, to build the platform. By turning complex workflows into simple, standardized automated processes, automate marketing and services, standardize the sales process and make services intelligent, raising staff efficiency and reducing errors.
3. Big data
Combine AI and big-data analytics to strengthen analysis and make the platform's data intelligent, with more personalized visual dashboards and a map of the company's traffic and operations data across every channel. This gives managers full insight into people and activities, lets them follow customers in real time, improves service quality and satisfaction, and collects, processes and analyzes data intelligently.
The win demonstrates tsan.ai's technical strength and professional service. As a specialist in digital operations, tsan.ai has always seen excellent service as its duty, helping customers grow and innovate. The win further proves its expertise in digital transformation, and shows Hebei Noah's commitment to digital reform and to raising its capabilities. The partnership is expected to drive Hebei Noah's growth, strengthen its core capabilities and brand, and bring customers better digital HR services.
tsan.ai will keep uncovering high-value uses for low-code in every industry, helping more industries upgrade.