In an age when information spreads at lightning speed, the media industry is going through unprecedented change. Jin Xiaorong, the AI agent launched jointly by tsan.ai and Shanxi Radio and Television, opens a new era for media. Let's step into this future full of possibilities together.

The birth of Jin Xiaorong

As digitalization accelerates, society increasingly needs media, government affairs and services to work together efficiently and intelligently. tsan.ai and Shanxi Radio and Television saw this trend and joined forces to launch the Jin Xiaorong agent. It is no ordinary product: it brings together both partners' deep expertise in technology and industry insight, using advanced technology to give users an intelligent, integrated platform for media, government affairs and services and improve every part of their experience — finding information, handling government matters and everyday services — opening a new chapter of smart, convenient living.

Trained in depth on Shanxi Radio and Television's vast media and government service resources, Jin Xiaorong is the AI assistant that knows Shanxi's media and government affairs best. Designed and developed by tsan.ai's core technical team together with the station's audio-visual converged media center, it combines the latest thinking and technology in large and small models. The team keeps refining its algorithms and training its models to give users better, more efficient media and government services. Jin Xiaorong serves users through the Yellow River Plus app, Shanxi Network TV and WeChat, enabling deep human–machine interaction.

Built on technical innovation

Drawing on its deep technical expertise, tsan.ai gives Jin Xiaorong its power. Machine learning, natural language processing and other advanced technologies let it understand and analyze users' needs quickly.

Trained on vast amounts of data, Jin Xiaorong pioneers the combination of intelligent recommendation algorithms with large-model deep learning to give users precise, personalized content recommendations. Whether it's the latest news, in-depth expertise or the many government services, it picks out the most valuable information for users straight away. This innovation makes finding information more efficient and creates a new model for media services.

Multimodal interaction

Moving beyond the single mode of traditional information presentation, Jin Xiaorong offers a rich, multimodal experience. It goes beyond text and images: voice interaction is a distinctive highlight. Users simply say what they need and Jin Xiaorong responds quickly — watching TV, listening to the radio, posting and more — opening the relevant feature with ease. It can control nearly 200 functions of the Yellow River Plus app, truly integrating the digital agent with the app.

Image recognition lets Jin Xiaorong understand and process all kinds of complex images, so it can interact with users in depth through expressions, gestures or scenes. This all-round interaction makes getting information more intuitive and convenient, giving users an unprecedented experience.

Leading change in media

Jin Xiaorong is not just a new AI agent but a major change for the media industry. It breaks the limits of traditional media and combines new technology with media content. Traditional media fall short on speed and personalization, and Jin Xiaorong fills those gaps.

Through intelligent recommendations and multimodal interaction, Jin Xiaorong redefines the relationship between media and users, turning passive recipients of information into active participants who shape what they receive and opening a new chapter for media services. This change will drive innovation and progress across the whole industry.

Looking ahead

Jin Xiaorong has broad prospects. As technology advances and users' needs keep changing, it will keep evolving and improving, with more advanced technology built in to provide smarter, more thoughtful service.

Jin Xiaorong's success is also a model that more media organizations can learn from and adopt, leading the whole industry into a new intelligent era. In this time of opportunity and challenge, it will be an important driving force for the media industry, creating a richer and more colorful media world.

Embracing the intelligent era

Jin Xiaorong now stands at the forefront of its time, waiting for us to embrace and explore it. Let's take an active part in this media revolution and enjoy the convenience and surprises Jin Xiaorong brings. Whether for information, entertainment or learning and sharing, it will be an indispensable companion.

We have every reason to believe that, led by Jin Xiaorong, we will enter a more intelligent, efficient and personalized media era. Let's move forward together, witness this great change and contribute to the future of media.