On June 20, 2024, the "2024 Silk Road Rally: Road to Prosperity", a large cross-border all-media event co-organized by the China Intercontinental Communication Center of the Publicity Department and Shaanxi Broadcast Media Group (Shaanxi Radio and Television), held its departure ceremony at Xi'an International Port Station.
The route crossed Central Asia and the Caspian Sea, continued through West Asia and Eastern Europe — 13 countries across the Eurasian continent — and ended in Paris, France: more than 16,000 km in all, with 612 hours of live coverage.
Throughout the 51-day broadcast, our company provided the key technical support. With a strong sense of responsibility and professionalism, our engineers overcame many difficulties and challenges to keep the live signal stable and high in quality, ensuring 612 hours of safe, incident-free live coverage. This laid a solid foundation for the success of this important cultural exchange, and was highly praised by the customer.
We will stay true to our purpose and keep pressing forward, improving our technology and service to provide solid support for more major events. We know that only by continually innovating and improving can we meet future challenges. We look forward to working with partners from every sector to advance innovation in cultural exchange and communication. Thank you to every team member who took part — your hard work will be part of our shared memory and will inspire us to achieve even more.
The mobile live-stream room
The event was supported by the Juxian live cloud service platform, developed and built by tsan.ai, with full live coverage in 5G + 4K converged media.
Using cloud live streaming, live audio and video management and distribution, and CDN multi-platform distribution, together with streaming, on-demand video, distribution, comments, prize draws, Q&A and ad slots, the broadcast maximized the event's reach and influence.
24-hour continuous streaming:
Viewers could follow every step of the Silk Road Rally anytime, anywhere through the live window, experiencing an unbroken cultural journey. Day or night, wherever they were, they could feel the history and present-day vitality of the Silk Road in real time.
Real-time replays:
Every highlight of the broadcast was recorded in real time and turned into replays that viewers could watch on demand.
Online editing of replays:
The technical team could quickly cut highlights of the event, greatly increasing interaction and sharing and extending the cultural exchange and influence of the new Silk Road Economic Belt.
CDN multi-platform distribution:
Through the Juxian live cloud service platform, the live stream was distributed efficiently to many other live-streaming platforms, widening the event's reach and letting users on different platforms take part in this cultural exchange.