Building and making good use of county media centers is an important part of an all-media communication system and an effective lever for improving grassroots governance. The CPC Central Committee's recommendations for the 14th Five-Year Plan and long-range objectives through 2035 call for "advancing deep media convergence, implementing the all-media communication project, strengthening new mainstream media, and building and making good use of county media centers." In his report to the 20th Party Congress, General Secretary Xi Jinping called for "improving the social governance system, the system of social governance based on collaboration, participation and shared benefits, and the effectiveness of social governance; keeping channels open and well regulated for people to express their concerns, coordinate interests and protect their rights; and building a community of social governance in which everyone fulfils their responsibilities and shares in the benefits." Building and making good use of county media centers bears on the quality development of converged media, the strength of mainstream opinion, grassroots governance and the country's long-term stability.
Media convergence is not just a question of communication but also of governance. The data platform in tsan.ai's media convergence solution helps county media centers solve the hard problems of digital grassroots governance: coordinating data with other county departments, connecting with provincial data platforms and breaking down data barriers. It creates an open, shared platform for public participation, extending services to the grassroots and solving problems there, and improving the effectiveness of grassroots governance.
Shaanxi Broadcast & TV Network's county media platform used tsan.ai's media convergence solution to build management platforms for hundreds of county media projects quickly, supporting media production, organization and publishing for every county in the province. The Ai Zichang app created a direct channel between government and the public: when residents leave a message, the relevant departments reply and solve the problem, turning one-way communication into two-way interaction, making public inquiries more efficient and improving people's wellbeing — letting information do the running so residents don't have to. The inquiry system gives the public a new channel for everyday concerns and makes it easier for officials to hear a wide range of views, helping government and the public advance digital grassroots governance together.
Heilongjiang's county media platform, built on tsan.ai's smart media platform technology and tailored to county media in Heilongjiang, serves every county in the province with all-media production capabilities, with the goal of "collect once, plan together, produce on a shared platform, present in many media and publish through many channels" and content focused on grassroots governance. County media centers are responsible for news coverage and guiding public opinion in their county. The Fangzheng Media app shifted its focus to local events and everyday news, rooting its coverage in the community, recording the voices of local residents, producing local news people enjoy and capturing the texture of everyday life.
Huazhou District Media Center brought together local government departments and township service halls in the Ai Huazhou app, offering bill payment, tickets and travel, online hospital appointments and other local services. It keeps widening its services, embedding government, everyday, utility and local services into healthcare, education, transport and every other part of residents' lives, putting convenience in people's hands.
tsan.ai has built county-level converged media cloud service platforms for Shaanxi, Fujian, Jiangsu and Heilongjiang. It will keep working to integrate news, services and government affairs, helping county media platforms produce and share news and engage deeply with the public, and using its low-code capabilities to support digital grassroots governance.