Background
Yunnan Tobacco faced several challenges in media convergence: scattered communication channels created data silos, content production was slow and review was demanding, and varied user needs were hard to meet precisely. It needed a unified integrated-media platform to bring channels together, streamline content production, strengthen intelligent review and offer more personalized services, improving both internal collaboration and communication.
Key Requirements
- Bring scattered publicity channels together and solve the problem of information silos
- Produce content more efficiently and shorten production cycles
- Strengthen content review to stay compliant and secure
- Deliver content precisely and improve the user experience
Solution
Yunnan Tobacco and tsan.ai built a unified integrated-media platform on tsanCenter. The platform has a three-layer architecture — business applications, platform capabilities and a service foundation — and draws on Xinhuanet's technical experience and leading industry tools. Visual development and fast iteration lowered development costs and fit the tobacco industry's communication needs precisely, supporting the whole business process.
Core Capabilities
Intelligent Content Production
Trending leads gathered in one place, with intelligent short-video production
Multi-Channel Publishing
One-click publishing to many platforms, with personalized recommendations
User Interaction
An intelligent Q&A bot and comments
Content Collaboration
Mobile working and configurable workflows
Use Cases
Yunnan Tobacco's unified integrated-media platform supports the whole process of content creation, distribution, interaction and internal management, improving both communication and management.
Content Creation
Trending leads gathered intelligently, fast short-video production and version management
Multi-Channel Distribution
One-click publishing to many platforms, with personalized recommendations in the app
User Interaction
Comments on the website and app, with a news bot for intelligent Q&A
Internal Collaboration
An integrated mobile workbench, user permission management and custom approval workflows
Impact
Built on tsanCenter, Yunnan Tobacco's unified integrated-media platform combines a three-layer architecture with advanced technology. Low-code development lowers building costs and the threshold for use, communication and brand influence improve, and data-driven, streamlined processes strengthen internal collaboration and content security — a reusable example of digital transformation for the industry.