Background
A provincial tobacco company faced several challenges in taking its marketing digital. In the market it had to respond to personalized demand and competition for existing share, but lacked efficient channels to consumers and retailers. Internally, marketing decisions relied on experience rather than data, and an outdated system architecture created information silos that held back collaboration and responsiveness. It needed an integrated marketing service platform to connect its data, streamline processes and reach the market and serve customers more precisely.
Key Requirements
- Open channels to consumers and retailers to understand market demand precisely
- Build a data-driven system for marketing decisions
- Break down information silos, streamline processes and reuse system functions
- Get more products onto retail shelves, improve the customer experience and build an efficient marketing system
Solution
The company worked with tsan.ai to build an integrated marketing service platform on tsanCenter. Visual development, fast iteration and deep integration shortened development, lowered costs and kept the platform flexible and extensible.
Core Capabilities
Targeted Member Operations
Membership management, points rules and fine-grained tags
Live Interaction
Online and offline activities managed together, with unified materials management
End-to-End Campaigns
Integrated live-streaming platform with interactive tipping
Data-Driven Decisions
Multi-dimensional data collection and analysis, with visual reports
Use Cases
The marketing service platform supports the whole marketing process — targeted marketing, campaign management, member operations and data-driven decisions — improving marketing and service.
Targeted Marketing
Data analysis builds a tagging system for differentiated campaigns
Omnichannel Campaign Management
Online and offline campaigns managed together and coordinated across channels
Member Points Operations
A complete membership system with a points mall
Decision Support
Multi-dimensional data collection and analysis, with visual reports to support decisions
Impact
Built on tsanCenter, the company's marketing platform uses an advanced architecture for data-driven marketing innovation. Low-code development lowers the threshold for implementation, a clean interface makes work faster, and the platform supports sales growth and higher customer satisfaction — a reusable solution for the industry.