Background
As media converge, Shanxi Broadcasting and Television's Yellow River Channel set out to transform itself with the Yellow River+ app, guided by the idea of a new Yellow River that integrates platforms and connects the world. The platform uses AI for intelligent analysis, review and recommendations, improving content security and the user experience, and built the Jin Xiaorong digital agent model for intelligent interaction and content creation. The app focuses on everyday needs, brings together content and many partners into an interactive, shared platform, and is deeply integrated with the Shanxi Media Smart Cloud platform to streamline workflows and keep content secure, with the aim of becoming a new kind of mainstream media.
Key Requirements
- Transform through media convergence
- Introduce AI technology
- Improve the user experience and user retention
- Keep content secure and of high quality
Solution
The Yellow River+ app, built on tsanCenter, is an intelligent integrated-media platform.
Core Capabilities
Intelligent Recommendations
Personalized recommendations based on user profiles
Virtual Presenters
AI-driven digital humans that present the news
Intelligent Review
An AI content-security review system
Live Interaction
Many forms of interaction
Use Cases
Five core modules make the app's media services intelligent and give users a new way to interact with media.
Interface Upgrade
A redesigned layout, several new sections and simpler operation for a better user experience
Intelligent Content Production
Publishing in many formats, with AI review for faster production and quality control
Richer Interaction
Virtual presenters and an intelligent assistant, with many forms of interaction to involve users
Converged Publishing
Collect once and publish everywhere, improving the speed and reach of content
Detailed User Management
Better account management and user profiles for precise recommendations and personalized services
Impact
Modular, intelligent and open, tsan.ai's tsanCenter provided the core support for the Yellow River+ upgrade. Modular design speeds up new features, intelligent technology makes content review and voice broadcasting efficient, and an open architecture enables deep collaboration with the provincial cloud platform.