Background
Heilongjiang Radio and Television (its all-media center) launched the Longitudinal Line content publishing platform to bring together the province's integrated-media resources into an efficient system for fast production, precise distribution and wide reach. Grounded in the national strategy for deep media convergence, the project aims to strengthen the reach, guidance, influence and credibility of news.
Key Requirements
- Bring together integrated-media resources at every level across the province
- Publish content more efficiently
- Unify the user experience
- Extend reach and influence
Solution
Heilongjiang Radio and Television built the Longitudinal Line content publishing platform to bring together the province's integrated-media resources into an efficient platform for fast production, precise distribution and wide reach, strengthening the reach, guidance, influence and credibility of news.
Core Capabilities
Unified Portal
Central management of resources across the province
Single Sign-On
Unified identity authentication
Multi-Tenant Management
Tiered permission control
Content Publishing
Management of content in many formats
Use Cases
Six core modules bring the province's integrated-media resources together efficiently and speed up distribution.
Integrated-Media Portal
A province-wide platform for managing and quickly publishing news stories, images, audio and video
Single Sign-On
Unified identity: sign in once to reach every resource on the platform
Tenants and Roles
Tiered multi-tenant management, with a separate space for each organization and fine-grained permissions
Content Management and Publishing
Organization of many content types, with smart search and recommendations for faster processing
App Updates and Releases
Batch processing and automated testing to update and release county media apps quickly
User Feedback
A feedback mechanism that collects and analyzes data regularly to keep improving the platform
Impact
The project brought the province's integrated-media resources together for sharing, created an efficient content distribution system and raised the standard of media services.