Background

Competition in HR services is fierce, and Noah HR faced real challenges. Its website had weak content, confusing navigation and little effective marketing guidance, so few visitors became customers. Offline services relied on paper, which was slow and hard to trace, and records and onboarding and offboarding processes carried compliance and data-security risks — all holding back growth.

Key Requirements

  • Upgrade the website to bring customer conversion to an industry-leading level
  • Manage the full customer lifecycle digitally and in detail to raise service quality
  • Streamline business processes to make them at least 50% more efficient
  • Build intelligent data analysis to support precise decisions

Solution

Six functional centers were built quickly on tsanCenter, integrating internal and external systems to digitize everything from attracting customers to managing services, improving both efficiency and service quality.

Core Capabilities

Intelligent Lead Generation

Multi-channel resources brought together, with efficient online lead capture

Lifecycle Management

Dynamic tracking throughout, with intelligent service handoffs

Digital Business Services

Bookkeeping, records management and more moved online

Data-Driven Decisions

In-depth analysis of opportunities and services

Use Cases

The platform covers the whole business — lead generation, customer management, digital service handling and data-driven decisions — using digital tools to streamline HR services from end to end and markedly improve both the customer experience and efficiency.

  1. Website Upgrade

    New expert consultation and online customer service, raising conversion to 35%

  2. WeCom Customer Management

    Smart business cards and a sidebar showing each customer's full lifecycle

  3. Bookkeeping Services

    Offline ledgers turned into online data, with accurate reports generated automatically

  4. Digital Records Management

    Online applications, with a full audit trail and alerts

  5. Onboarding and Offboarding

    Configurable process steps, with important documents stored securely online

  6. Data Analysis Center

    Intelligent, multi-dimensional analysis of opportunities and services

Impact

An integrated, end-to-end process breaks down barriers between departments and improves collaboration. Data-driven, automated processes support sound decisions, lower costs, raise efficiency and give early warning of risk — improving the customer experience, building up data assets and making the business more competitive.

35%
Conversion rate
95%
Customer satisfaction
50%
More efficient service handling
30%
Lower operating costs
40%
Lower risk