Background
Amid media convergence and digital transformation, China.org.cn — one of China's key central news websites — faced core challenges: internal data silos were a serious problem, and its traditional media asset system could not support all-media operations. It also needed technical innovation to extend the reach of mainstream media and a way to realize the value of its data assets.
Key Requirements
- Build a unified platform that connects data silos
- Upgrade the media asset system for intelligent management
- Use technology to extend the reach of its communication
- Put data assets to work and explore their commercial value
Solution
The intelligent all-media asset library runs on a layered cloud architecture and deeply integrates AI, big data, blockchain and other advanced technologies. Low-code development makes it fast to build and flexible to extend, managing media assets from end to end — from collection and management to use.
Core Capabilities
Layered Cloud Architecture
Full-stack cloud services for reliable storage and flexible growth
Technology Integration
AI and big data for intelligent management and copyright protection
Efficient Collaboration
Covers collection, management and use, managing resources as one
Fast Delivery
A low-code platform builds applications quickly, lowering costs and supporting operations
Use Cases
tsan.ai used a three-layer IaaS, PaaS and SaaS architecture. The IaaS layer provides stable, efficient storage for media assets; the PaaS layer, built on the tsanCenter low-code platform, enables fast development and flexible extension; and the SaaS layer offers a wide range of applications for varied business needs.
Asset Collection
Intelligent crawling, digitization of archives and local upload for efficient all-media collection
Smart Toolbox
OCR, video composition, speech transcription and other tools for faster content processing and production
Intelligent Asset Management
Multi-modal search, AI tagging and a knowledge base for detailed asset management
Intelligent Proofreading
Checks text, images and video for sensitive content and errors to keep publishing safe
Asset Use
APIs, trading and distribution analytics to circulate data and realize its value
Impact
Through technical innovation, the intelligent all-media asset library supports China.org.cn's international communication mission. Its combination of AI and low-code for intelligent asset management offers a successful model for transformation in the media industry.