Background
As the first private art museum in Shanghai's Lujiazui, Aurora Museum has always held to its mission of protecting, passing on and sharing Chinese culture. To give visitors a better, more immersive experience of ancient Chinese culture and make the most of the museum's cultural value, it needed technology to create a new model of service.
Key Requirements
- Give visitors a better experience and a deeper appreciation of ancient Chinese culture
- Innovate the way visitors are guided, with smart, personalized and interactive services
- Make fuller use of the research value of ancient artifacts and share that knowledge with visitors more vividly
- Raise the museum's appeal and influence and set a benchmark for museum service
Solution
Built on tsanCenter, Aurora Museum used modern IT to create China's first smart guide system based on iBeacon sensing technology.
Core Capabilities
Location Sensing
iBeacon detects where visitors are and pushes content automatically
AR Interaction
AR virtually restores artifacts and recreates historical scenes
Behavior Analysis
Big-data analysis of visiting preferences to refine what the museum offers
AI Commentary
AI voice and image recognition broaden the ways visitors interact with the guide
Use Cases
The system recognizes a visitor's position through iBeacon and pushes object descriptions and 3D models; AR restorations trigger automatically near certain artifacts; routes are planned so no highlight is missed; and in-depth interpretations and research are pushed according to interest, for a personalized, immersive visit.
Automatic Commentary
iBeacon detects the visitor's position and pushes detailed object descriptions and 3D models
AR Virtual Restoration
Near an artifact, AR triggers automatically to show a dynamic virtual restoration or historical scene
Smart Route Planning
Based on visiting habits and dwell time, the system plans the rest of the route so key exhibits are not missed
Personalized Content
Recommends in-depth interpretations, research findings and related cultural events based on each visitor's interests
Impact
The tsanCenter-powered smart guide system clearly improved visitor experience and satisfaction, increased the museum's appeal and influence, and set a benchmark for private museums using technology to raise their service.